It's almost 2020. If video is not yet a strategic priority, I bet you are in trouble today. While the topic of video sounds like old-news, the need to win attention and set conversion trajectory with product information is priority-uno.
Today if you can't try software first, you don't trust it–because marketers do lie. Everyone has a pretty website. The new game is how to win trust entirely virtual, start a trial, and activate a referral–all before a buyer is ready to break anonymity.
See my work clickyet.com