Intent data is one of the latest trends when it comes to intelligent marketing and sales prospecting. When used correctly, intent data can alert you when potential customers show strong buying signals. You can literally know when someone is interested in your product before they even visit your site.

But many sales and marketing teams don’t know how to incorporate this new type of data into their current marketing and sales workflows, let alone create a repeatable, scalable program that they can systematize across their sales organization.

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